Take the PLUNJ
all the way to Finland.
Every visit as a member is an entry to win a trip for two to the birthplace of sauna culture!
EXPLORE MEMBERSHIPSNo purchase necessary to enter or win. See official rules.
The Happiest People in the World Live in Finland…
Finland has topped the World Happiness Report nine years running. The United States sits at 23rd.
Finland also has roughly 3.3 million saunas for 5.5 million people. Nearly nine in ten Finns sauna every week. Almost never alone.
We don't think that's a coincidence.
The heat does real work — increased circulation, enhanced mood, reduced inflammation, better sleep. The cold sharpens you up. But the part nobody puts on a benefits list is the bench: sitting shoulder to shoulder with someone, phones in a locker, nowhere else to be.
That's the whole idea. It's why we built PLUNJ.
"We believe the world needs more connection. And we built PLUNJ Salt Lake to make that possible." Brian, Co-Owner PLUNJ Salt Lake
Enter to Win
Our wellness passes come with unparrelled benefits like — shareable credits, rollover of unused credits, free bonus sessions.
Every day you check in as a member between September 1 and November 27 earns one entry.
The happiest people in the world sauna every week. Every member visit is a chance to sauna among them in Finland!
SISU
There is no clean English translation. The closest we've found is the one printed above our plunge: the extraordinary willpower to dive in despite overwhelming adversity.
It's the whole practice in one word. Nobody wants to get in. Everybody is glad they did.
We liked it enough to name our unlimited membership after it.
Loved by our members
“I am obsessed with this place after one visit.”
“Purchased the SISU plan immediately, best purchase I've made in a long time!”
“Another one. That's what I think each time I walk out after a session. Great for dates, friends, and family. Just bring those who have some desire to expand themselves.”
“This was my first time trying a cold plunge, and there couldn't be a better environment for it...having a sauna, a shower, and a cold pool all in the same room to rotate between, all while doing it with great people and conversation beats any tik tok trend.”
“We’ve started bringing our two sons and other friends and family. They all have enjoyed the physical and social experience.”
“The ambiance is welcoming and relaxing. I go for muscle recovery and have noticed a difference in how I feel.”
The no-brainer math.
A walk-in is $35. Here's what the same money does inside a membership.
- ✓ 4 session credits
- ✓ Credits roll over to next month
- ✓ Share your credits with anyone
- ✓ Access to daily free members-only bonus sessions
- ✓ Every visit earns an entry
- ✓ 8 session credits
- ✓ Credits roll over to next month
- ✓ Share your credits with anyone
- ✓ Access to daily free members-only bonus sessions
- ✓ Every visit earns an entry
- ✓ Unlimited access — come daily
- ✓ Access to daily free members-only bonus sessions
- ✓ Bring first-timers for free
- ✓ Every visit earns an entry
- ✓ Unlimited access for two
- ✓ Use independently
- ✓ Access to daily free members-only bonus sessions
- ✓ Every visit earns an entry
No contract. No sign-up fee. Cancel anytime.
This fall, visits turn into entries to win.
The prize
A sauna pilgrimage for two to Finland in June 2027 — the winner and a guest of their choosing. Flights and hotel, arranged and paid by us.
Full prize terms and approximate retail value are in the Official Rules.